PLG Weekly#17: Re-thinking GTM for the PLG world - Lessons from Figma, Metadata and Scratchpad
plgweekly.substack.com
Welcome to the seventeenth edition of the PLG weekly. This week we focus on setting up your GTM teams for the PLG world, and how leaders at some of our favorite companies are thinking about this. As companies start implementing product-led growth to keep up with the end-user era, it becomes important to think about what that means to the structures of your GTM teams, their goals, and incentives that help achieve those goals.
PLG Weekly#17: Re-thinking GTM for the PLG world - Lessons from Figma, Metadata and Scratchpad
PLG Weekly#17: Re-thinking GTM for the PLG…
PLG Weekly#17: Re-thinking GTM for the PLG world - Lessons from Figma, Metadata and Scratchpad
Welcome to the seventeenth edition of the PLG weekly. This week we focus on setting up your GTM teams for the PLG world, and how leaders at some of our favorite companies are thinking about this. As companies start implementing product-led growth to keep up with the end-user era, it becomes important to think about what that means to the structures of your GTM teams, their goals, and incentives that help achieve those goals.