PLG Weekly #13: The user onboarding continuum from Ramli John and some good PLG reads.
Welcome to the thirteenth edition of the PLG Weekly. This is the last edition of the year. We hope you’ve had a great year so far and wish you the best 2022 ever.
💡The user onboarding continuum
User onboarding doesn’t have to be thought of always as in-app product tours. Ramli John from Product-led makes the case for a user onboarding continuum.
He gives examples of how to think about this continuum based on ACV and buying process complexity.
The job of a sales team in a hybrid onboarding process according to Ramli is
1. Direct users to experience the value of your product
2. Facilitate product penetration or expansion
3. Guide users in the buying process
Salespeople are no longer a chaser of leads but a coach for users to achieve their desired outcomes is the biggest shift in a PLG sales process.
If you’re looking at setting up a product-led sales process in your company, think about it as a hybrid onboarding problem. This PQL matrix from refiner labs should help you understand how to focus your sales team better.
Let us know how you’re thinking about hybrid onboarding efforts by using your sales/sales-assist team in your company.
🕸 Good PLG reads from the internet
Looking for a 5 step framework on how to build a product-led business? Look no further than this amazing guide by Work-Bench and Sam Richard from OpenView.
Having those enterprise customer logos on your website is important to signal to other similar companies, that you’re the right choice for them. However, it’s a daunting process to get permission to put those logos on your website. Here’s a quick guide on how to do this.
Open-source companies are building some of the best PLG businesses out there. When you’re just starting out building an open-source business, doing a successful launch can determine whether you make it or not. Here are some tips from dbt labs and Authzed on how to make do a successful launch.
Thank you for your support this year. It’s been great to interact with some of our readers and learn what they like and what they would like us to improve on. If you have any suggestions, we would love to talk to you.
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